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Zentym is a revolutionary tool which is helping to change the Television advertising market by bringing it in line with the internet, while benefiting from the unrivaled mass market nature of the television, enabling a clear win-win business model.
Zentym provides advertisers and their agencies a powerful new platform to create and play out video based campaigns on different broadcast and unicast channels as well as carriers.
- Improve campaign effectiveness by harnessing the power of advanced segmentation, increasing campaign return on investment.
- Better audience analytics to track real views and context.
- Pay only for real views based on an easy and clear CPM model.
- Reach hard to reach profiles on conventional media.
- With no additional production costs identify and target audiences more accurately with configurable targeting criteria based on demographics, behavioral patterns, context, and location.
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