Deloitte announced the results of its third annual “The State of the Media Democracy” report today, and it is packed to the gills with all kinds of information about how people are consuming and interacting with video entertainment.

The survey was conducted online among 2,056 U.S. consumers ages 14 -75. The full report is being released at CES next month, but here are some highlights:

• Television remains the most impactful and influential advertising medium across all age groups, and watching television was the most preferred type of media for consumers as whole. Millennials were the exception with their media preferences scattered across TV, movies and the Internet; all were important to them.
• Pre-roll ads were considered more influential than overlay ads.
• Fewer people are willing to pay for content in exchange for an ad-free environment. The percentage of people willing to cough up for no ads dropped to 26 percent in 2008 from 37 percent in 2007.

You can see and download the report in full here

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