FLO TV drives momentum for live Mobile TV
Thursday, 2 April, 2009FLO TV Incorporated, provider of the award-winning FLO TV live mobile TV service and a wholly owned subsidiary of Qualcomm Incorporated, today announced the expansion of its service in 19 markets around the country. The expansion extends FLO TV’s coverage for more than 10 million potential new viewers ahead of the June 12 final date for the DTV transition and is a precursor to FLO TV’s nationwide expansion to reach more than 200 million consumers in 100 U.S. markets by the end of 2009.
Following this most recent growth phase, FLO TV’s service now covers previously unserved portions of 16 existing markets and provides coverage for the first time in three new markets: Atlantic City, N.J.; Greensboro, N.C. and Wilmington, Del.
Underscoring the momentum for mobile television, industry analysts have projected that mobile TV viewership in North America will grow from an estimated 12.7 million users in 2009 to more than 93 million users by 2013. These findings align with survey results issued today by Harris Interactive and FLO TV demonstrating that U.S. consumers currently watching mobile TV are 43 percent more likely to watch on a cell phone today than they were the previous year.

